IPR · Trademark Services
Trademark Registration (Wordmark, Logo & Multiclass)
Your brand is an asset.
Chartered Accountants · Chennai · Hyderabad · Bangalore · Dubai · Since 1986
Your brand is an asset. Once your product or service builds market recognition, the name, logo, or tagline that carries that recognition belongs to whoever registered it first — not necessarily to you. Trademark registration under the Trade Marks Act 1999 creates a time-stamped, legally enforceable right in your brand. Without it, a competitor or opportunist can file the same name tomorrow and acquire the right to demand you stop using it. PNPC Global coordinates trademark registration as part of our broader compliance and corporate advisory practice. Trademark filing is not restricted to CA firms — registered trademark agents and attorneys also file on clients' behalf — but for businesses where trademark intersects with GST registration, company incorporation, MSME/DPIIT recognition, or cross-border IP planning, managing it within a single CA engagement avoids gaps and disconnects.
What it costs
No hidden charges. The exact figure is set in your engagement letter.
A trademark is any mark — a word, logo, device, label, numerals, combination of colours, shape of goods, packaging, or a combination thereof — that distinguishes the goods or services of one person from those of others. Registration of a trademark on the Indian Trade Marks Registry (ipindia.gov.in) grants the registered owner the exclusive right to use the mark in India for the goods or services covered, and the right to take legal action against infringement. The registration process is governed by the Trade Marks Act 1999 and the Trade Marks Rules 2017. Filing is done through Form TM-A on the IP India online portal. Goods and services are classified into 45 classes under the Nice Classification (10th Edition) — Classes 1–34 cover goods, Classes 35–45 cover services. A single application covers one class; multi-class coverage requires separate applications and fees per class. On filing, the applicant may use the ™ symbol immediately. The ® symbol may only be used after the mark is formally registered.
When trademark registration is urgent
You have chosen a business name, product name, or brand identity you intend to build commercial value around
You are incorporating a company or LLP and the proposed name is close to your intended brand — name clearance for MCA and IP India should be done together
You are raising investment — most investors conduct IP due diligence; an unregistered trademark is a red flag
You are entering e-commerce marketplaces (Amazon India, Flipkart) — many require trademark registration for brand registry enrolment
You have a DPIIT-recognised startup — angel tax exemption requires clean IP; unregistered marks create uncertainty
A competitor or third party has begun using a name similar to yours — priority of use and registration filing date matter
You intend to export to UAE, Singapore, or other markets — international registration via the Madrid Protocol requires a valid home-country application or registration
When trademark registration may not be the immediate priority
You are still testing multiple names or concepts and have not committed to a brand — register once you are certain
The name you intend to use is purely descriptive of the product (e.g., 'Cold Water' for bottled water) — purely descriptive marks are generally not registrable without proof of acquired distinctiveness
You are operating under a common surname without any distinctive stylisation — surnames require distinctiveness evidence
Your business is geographically restricted and you have no current plans to scale, invest, or commercialise the brand
| Feature | Word Mark (Name / Text Only) | Logo / Device Mark | Composite Mark (Name + Logo Together) |
|---|---|---|---|
| What is protected | The word(s) in any font, colour, or stylisation — broadest protection for the name itself | The specific visual design — logo, device, symbol — not the words it may contain | The name and logo as a combined whole; each element protected only in combination |
| Scope of protection | Widest — covers the word in all uses, regardless of how it is presented visually | Narrower — a competitor using the same word in a different logo may not infringe | Narrowest — a competitor using the word alone or the logo alone may not infringe |
| Recommended when | The brand word (name) is the core asset; consumers recognise the name independent of any visual | The brand is primarily visual — symbol-led like a logo mark; word is secondary or absent | Brand is inseparable from a combined visual identity; filing both separately gives stronger protection |
| Search and examination complexity | Higher — identical and deceptively similar word marks across all phonetically or visually similar marks are examined | Lower for distinctiveness; focused on visual similarity | Moderate — combination assessed as a whole; elements assessed separately for conflict |
| Common strategy | File word mark first — this is the foundational IP asset for most brands | File logo mark in addition to word mark if the logo has independent commercial value | File both word mark and logo as separate applications for complete protection |
| Government fee (individual/startup/MSME, e-filing) | ₹4,500 per class | ₹4,500 per class | ₹4,500 per class (each application) |
| Government fee (other applicants, e-filing) | ₹9,000 per class | ₹9,000 per class | ₹9,000 per class (each application) |
For most businesses building a product or service brand, the priority filing is the word mark. If the logo has been developed to a final form and will not change, a simultaneous logo mark filing makes sense. Filing both separately provides maximum protection. PNPC advises on the right combination for your specific brand and budget.
| # | Stage | What Happens — and What PNPC Coordinates | Realistic Timeline |
|---|---|---|---|
| 1 | Pre-filing search and clearance | Before any application is filed, PNPC conducts a trademark search on the IP India public search database (https://ipindiaonline.gov.in/tmrpublicsearch/frmmain.aspx) for identical and deceptively similar marks in the relevant class(es). A mark that is phonetically, visually, or conceptually similar to an existing registered or applied-for mark will face objection or opposition. We also cross-reference the proposed name against MCA company and LLP name databases, domain name availability, and any sector-specific naming restrictions. The search report is shared with the client before filing. | 3–5 working days |
| 2 | Application filing — Form TM-A on IP India portal | Form TM-A is filed electronically on ipindia.gov.in. The application includes: the mark (word or image), the class(es) of goods/services, a precise specification of goods/services within each class, the applicant's name and address, and a declaration of first use (or 'proposed to be used' if not yet in use). Government fee is paid at the time of filing: ₹4,500 per class for individuals, startups, and MSME-registered entities (e-filing); ₹9,000 per class for all other applicants (e-filing). The ™ symbol may be used immediately upon filing. An application number is allotted and serves as proof of priority date. | Same day or within 48 hours |
| 3 | Examination by the Trade Marks Registry | The Registry examines the application for absolute grounds (whether the mark is distinctive and registrable) and relative grounds (conflict with existing marks). If the examiner raises objections, a First Examination Report (FER) is issued. The applicant must file a written reply within 30 days (extendable on request). If the reply is unsatisfactory, a Hearing is scheduled. PNPC drafts the FER response and, where required, represents the applicant at the Hearing. | 3–18 months from filing — Registry workload varies |
| 4 | Publication in the Trade Marks Journal | If the application is accepted (no objections or objections resolved), the mark is published in the Trade Marks Journal — an official weekly publication of the IP India office. Publication announces the mark to the public and invites opposition. | 1–2 months after acceptance |
| 5 | Opposition period — 4 months from publication date | Any third party who believes they will be harmed by registration of the mark may file a Notice of Opposition within 4 months of publication (Form TM-O). If no opposition is filed within this period, the application proceeds to registration. If an opposition is filed, the parties exchange evidence and the matter is decided by the Registry's Hearing Officer. PNPC represents clients in opposition proceedings — both defending against oppositions and filing on behalf of clients opposing others' marks. | 4 months from publication date |
| 6 | Registration and issuance of Certificate | If no opposition is filed (or opposition is decided in the applicant's favour), the mark is registered and a Certificate of Registration is issued. The ® symbol may be used from this point. Registration is valid for 10 years from the filing date — not from the registration date. | 1–3 months after opposition period ends |
| 7 | Renewal — Form TM-R | The mark must be renewed every 10 years via Form TM-R. Renewal must be filed within 6 months before the expiry date. If this window is missed, a 6-month grace period follows (surcharge applies). If the mark lapses entirely, a fresh application must be filed — losing the original priority date. | Every 10 years from filing date; PNPC tracks and initiates 9 months ahead |
Realistic total timeline from filing to registration (no opposition): 18–30 months. With a contested opposition: 3–5 years is not uncommon. The key commercial protection — priority of right and the ™ symbol — begins from the filing date. Do not delay filing while waiting for the Certificate.
Full legal name and residential address of the applicant
PAN Card — for identity verification and, where the applicant claims small entity fee, cross-referencing with ITR records
Aadhaar — for identity verification
Contact email and mobile number — all Registry communications are sent by email
If the mark has been in use: the date of first use and supporting evidence — invoice, label, packaging, advertisement — with that date. This is not mandatory but strengthens the application against opposition
User affidavit (Form TM-M) if claiming prior use — sworn before an Executive Magistrate or Notary
Company or LLP name exactly as per Certificate of Incorporation or LLP Certificate
Registered office address as per MCA records
CIN or LLPIN
If claiming small entity / startup fee: DPIIT Recognition Certificate or Udyam Registration Certificate — to qualify for the ₹4,500 per class fee instead of ₹9,000
Board resolution authorising the application and the authorised signatory
Power of Attorney in favour of the trademark agent/attorney — required if filing through an agent (PNPC files through a registered trademark agent in coordination with the client)
The exact word(s) to be registered — as the mark will appear in the Register (capitalisation, spacing, and hyphenation matter)
For logo or device marks: a high-resolution image (JPEG) of the mark; colour claims if colour is part of the mark (a black-and-white filing covers all colour combinations; a colour-specific filing protects only those colours)
List of goods or services for which protection is sought — as specific as possible; PNPC drafts the specification to be broad enough to protect commercial use but specific enough to minimise examiner objections
Class(es) under the Nice Classification — PNPC advises which classes are relevant for your business; multi-class registrations are common for FMCG brands, technology platforms, and franchise businesses
| Phase | Trigger | PNPC Action | Risk If Not Addressed |
|---|---|---|---|
| Pre-application (Before Filing) | Brand name or logo finalised | Full search on IP India across relevant classes; phonetic and visual similarity assessment; MCA and domain cross-check; class strategy advisory; fee calculation including small entity eligibility check. | Filing a mark that conflicts with an existing registration leads to refusal or expensive opposition proceedings. Money and time lost on an unviable mark. |
| Application Filed — Awaiting Examination | Filing complete; ™ in use | Application number and date tracked; client informed to commence ™ usage. PNPC diarises expected examination date. Priority date protected from this point. | Priority date exists but no active monitoring. If a similar mark is filed by a competitor in the same window, the earlier filer prevails — missing this could require opposition proceedings. |
| Examination Report Received (FER) | Registry raises objections | PNPC reviews the FER, advises on strength of objection, drafts written response within statutory deadline (30 days, extendable). If a Hearing is ordered, PNPC represents the client. Common objections: deceptive similarity to existing mark, descriptiveness, lack of distinctiveness. | No reply within deadline: application deemed abandoned. Incorrect or weak reply: refusal, losing the filing fee and priority date. |
| Advertised in Journal — Opposition Window Open | Mark accepted by Examiner | PNPC monitors the 4-month opposition window. Conducts a watch service for similar marks published around the same period that may conflict with client's interests. Advises on whether to file a pre-emptive opposition notice against conflicting marks filed by others. | Undefended opposition: mark lapses. No opposition filed against a conflicting competitor mark: competitor registers and can challenge client's usage. |
| Registered — Ongoing Protection | Certificate of Registration issued | Registration details recorded. PNPC sets up renewal reminder at 9 years 3 months (renewal due at 9 years 6 months before expiry). Advises on infringement monitoring and enforcement options for detected infringement. | No renewal tracking: mark lapses. No infringement action: infringers establish prior use defence over time, weakening the trademark asset. |
| Renewal Due (Every 10 Years) | 10-year registration period approaching | PNPC initiates renewal via Form TM-R within the 6-month window before expiry. If missed, grace period filing with surcharge coordinated. Advises on class expansion or logo update if brand has evolved. | Mark lapses after grace period. Fresh application required — original priority date lost. Competitors may file the same mark in the gap. |
| Infringement Detected | Third party uses same or similar mark | PNPC drafts and issues cease-and-desist letter. Advises on TM-O (opposition if the infringing party has filed) or civil/criminal infringement action. Coordinates with IP litigation counsel if proceedings are required. | Delayed action allows infringer to establish independent market presence. ® status strengthens your position in court — unregistered marks have significantly weaker remedies. |
| International Expansion (Madrid Protocol) | Business expands to UAE, Singapore, EU, US, or other markets | PNPC coordinates international trademark filing through the Madrid Protocol (administered by WIPO). Requires a valid Indian base application or registration. Single international application designates multiple countries. PNPC works with country-specific agents where local prosecution is required. | Using a brand in a foreign market without registration exposes you to third-party filings in that jurisdiction. Many countries, including the UAE, operate on a first-to-file basis. |
What is the difference between ™ and ® — and when can I use each?
The ™ (trademark) symbol can be used immediately upon filing Form TM-A — from the moment the application is submitted and an application number is allotted. It signals that you are claiming trademark rights in the mark, whether or not registration is complete. The ® (registered trademark) symbol may only be used after the Certificate of Registration has been formally issued by the Trade Marks Registry. Using ® before registration is a criminal offence under Section 107 of the Trade Marks Act 1999. Since registration typically takes 18–30 months, businesses use ™ throughout the pendency period.
What are the government fees for trademark registration in India?
Government fees are charged per class of goods or services. For individuals, startups recognised by DPIIT, and MSME-registered entities: ₹4,500 per class for e-filing. For all other applicants (companies, LLPs, partnerships, proprietary firms that are not MSME/startup): ₹9,000 per class for e-filing. Physical filing carries a higher fee. A brand protecting products in 3 goods classes and 1 services class (e.g., the main product class, a related goods class, and a retail/distribution services class) would cost ₹18,000 for a startup applicant or ₹36,000 for a large company. These are government fees; professional/agent fees are separate.
Is trademark registration something only a CA can do — or can other professionals file it?
Trademark registration is not restricted to Chartered Accountants. Under the Trade Marks Act 1999, filing can be done by: the applicant directly (self-filing), a registered trademark agent (registered with the Trade Marks Registry under Rule 145 of the Trade Marks Rules 2017), or an advocate. Chartered Accountants typically coordinate trademark filings through a registered trademark agent or attorney. PNPC does this through an established network of registered agents. We manage the trademark filing as part of a broader compliance engagement — so your trademark, company registration, MSME status, and annual compliance are coordinated by one team with full context across all elements.
How many Nice Classes do I need to register in?
Registration in one class gives you exclusive rights only in that class. If your business trades across multiple categories — for example, a food brand that manufactures food products (Class 30), operates restaurants (Class 43), and sells branded merchandise (Class 25) — you need three separate filings. The most common error is filing in only the primary class and then finding that a competitor has registered the same name in your secondary classes. For most product businesses, the minimum sensible filing is the core goods class plus the retail/wholesale services class (Class 35). For tech and software businesses: typically Class 42 (software, technology services) plus the industry-specific class.
How long does trademark registration take in India?
From filing to registration (assuming no opposition and no objections): approximately 18–30 months. This includes examination (3–18 months depending on Registry workload), publication in the Trademark Journal, the 4-month opposition window, and issuance of the Certificate. If a First Examination Report with objections is issued, the timeline extends by 6–12 months depending on how quickly the Hearing is scheduled and resolved. If an opposition is filed, fully contested opposition proceedings can take 3–5 years. The ™ symbol and the priority date are protected from Day 1 of filing — you do not need to wait for the Certificate to begin using the mark commercially.
What happens during the 4-month opposition window after the Journal publication?
Once the mark is published in the Trademark Journal, any person (not just competitors — any third party) has 4 months to file a Notice of Opposition using Form TM-O. The opposition must state the grounds — typically that the applicant's mark is identical or deceptively similar to the opponent's existing registered or well-known mark, or that the mark is not registrable on absolute grounds. If an opposition is filed, the applicant files a Counter-Statement within 2 months. Both parties then exchange evidence, and the Hearing Officer decides the matter. If no opposition is filed within 4 months, registration proceeds automatically.
Can I file a trademark in India if the mark is already registered abroad?
Yes. India is a first-to-file jurisdiction domestically. A foreign registration does not automatically confer rights in India. However, India is a signatory to the Paris Convention — if you have filed in your home country (Convention country), you may claim the priority date of that earlier filing in India, provided the Indian application is filed within 6 months of the first filing. This allows businesses that registered in the USA, UK, EU, or UAE to extend that registration to India with the original priority date. The application process is the same (Form TM-A); the priority claim must be supported by a certified copy of the foreign application.
What is the Madrid Protocol — and how does it work for international trademark protection?
The Madrid Protocol is an international trademark system administered by WIPO (World Intellectual Property Organization) that allows an applicant with a home-country application or registration to file a single international application designating multiple member countries. India joined the Madrid Protocol in 2013. From India, a business can file one international application with WIPO (through the Indian Trade Marks Registry as the office of origin) covering up to 130+ member countries, paying a single set of fees (WIPO's fees plus country designation fees). Each designated country examines the application under its own laws. This is not the same as the PCT (Patent Cooperation Treaty), which covers patents — Madrid Protocol covers trademarks only.
What is the renewal period for a trademark — and what happens if we miss the deadline?
A registered trademark is valid for 10 years from the date of filing (not from the date of registration). It must be renewed every 10 years via Form TM-R. The prescribed renewal window opens 6 months before the expiry date. If you miss the window before expiry, there is a 6-month grace period after expiry during which renewal can still be filed, but a surcharge applies. If the mark is not renewed within the grace period, it is removed from the Register (marked 'removed'). Restoration is possible within one year of removal via Form TM-R with an additional restoration fee, but the Registry has discretion to refuse. After one year of removal, the mark is open to fresh filing by any party — including your competitors.
What is a 'well-known trademark' and does my brand qualify?
A 'well-known trademark' under Section 2(1)(zg) of the Trade Marks Act 1999 is one that has become so associated with a particular person in connection with goods or services that its use by another person, even in an unrelated class, would likely indicate a connection. Once declared 'well-known' by the Registrar or a court, the mark receives cross-class protection — even registration in completely unrelated classes can be opposed. Declaration requires evidence of substantial use, recognition across India, duration and extent of promotion, and the mark's geographic spread. Most small and mid-sized businesses do not meet the threshold and should focus on standard class-by-class protection.
Can my company name protection through MCA also protect my brand from competitors?
No. MCA name registration and trademark registration are completely independent systems. The MCA prohibits another company from registering an identical or nearly identical company name — but it does not prevent an unincorporated sole proprietorship, partnership, or LLP from trading under the same name. It does not prevent someone from using your name on products, packaging, or online without incorporating a company. It does not provide the statutory right to use the ® symbol. Only a registered trademark gives you enforceable exclusive rights to use the mark in commerce across all business structures. Many businesses learn this distinction after a competitor begins trading under their name — by which point the competitor may have established substantial goodwill.
What can I do if I discover someone is already using my registered trademark?
If your trademark is registered and a third party is using an identical or deceptively similar mark for the same or related goods or services without your authorisation, you have remedies under the Trade Marks Act 1999: civil suit for infringement (injunction, damages, account of profits, delivery of infringing goods), criminal complaint under Section 103 (imprisonment up to 3 years, fine up to ₹2 lakh), and seizure of infringing goods via a court order. The first step is usually a formal cease-and-desist letter drafted by a legal professional. If the infringer has filed a trademark application, you can file an opposition (Form TM-O) within the opposition window. For e-commerce infringement, most platforms have a brand registry / IP violation complaint mechanism that requires your trademark registration details.
What if my trademark application gets a First Examination Report (FER) with objections?
A First Examination Report (FER) from the Registry is not a rejection — it is an objection that requires a written response. Common objections include: the mark is deceptively similar to an existing mark (relative grounds), the mark is purely descriptive or non-distinctive (absolute grounds), or procedural deficiencies in the application. The applicant must file a written reply within 30 days of receiving the FER; extensions are available on application. If the response does not resolve the objection, the Registrar schedules a Hearing at which the applicant (or agent) may appear in person or via video conference. PNPC drafts the FER response, advises on the strength of each objection, and represents clients at Hearings.
Does PNPC file trademarks directly or through a separate trademark agent?
Trademark applications in India must be filed by the applicant directly or through a registered trademark agent (registered under the Trade Marks Rules 2017). PNPC files through an established registered trademark agent with whom we have an ongoing working relationship. For the client, the engagement is managed entirely by PNPC: we conduct the search, advise on class strategy, coordinate the filing, handle FER responses, monitor the Journal, and manage renewals. The trademark agent is our filing executor. You deal with one team and one point of contact — PNPC — for everything from the initial brand name decision through to long-term trademark maintenance.
I am a startup registered with DPIIT. What is the reduced government fee for trademark filing?
DPIIT-recognised startups qualify for the reduced trademark filing fee of ₹4,500 per class (e-filing), compared to ₹9,000 per class for other companies. To claim this rate, the applicant must be a startup that holds a valid DPIIT Recognition Certificate at the time of filing. MSME-registered entities (Udyam Certificate) also qualify for the ₹4,500 rate. The proof (DPIIT certificate or Udyam registration number) must be submitted with the application. Sole individuals also qualify for the ₹4,500 rate irrespective of DPIIT or MSME status.
Can I trademark a colour, shape, or sound in India?
Yes, in principle. Under the Trade Marks Act 1999, a trademark can be a combination of colours, shape of goods or packaging, or a sound mark — but these are significantly harder to register than word or logo marks because they must meet a higher threshold of distinctiveness. A single colour is generally not registrable unless it has acquired secondary meaning exclusively identifying your brand (Cadbury's purple is a frequently cited global example). Shape marks must be non-functional and non-standard. Sound marks require a graphical representation (waveform) and have been rarely registered in India. For most businesses, word and logo marks provide the right foundation; unconventional marks are specialist matters requiring a specific strategy.
| Feature | Self-Filing (Applicant Directly) | Standalone Trademark Agency | PNPC Global (CA Firm Coordination) |
|---|---|---|---|
| Pre-filing search quality | DIY search; high risk of missing similar marks | Trademark-specific search; good coverage | Trademark search + MCA name check + DPIIT/Udyam eligibility review — all combined |
| Class strategy advisory | No advisory — applicant decides alone | Agency advises on trademark classes; may over-file for revenue | CA-advised class strategy aligned with business structure, sector, and budget |
| FER response | Applicant must draft response without expertise | Agency handles; quality varies by agent | PNPC drafts and coordinates with registered agent; CA context on business model strengthens response |
| Integration with company compliance | No integration — trademark is isolated | No integration — trademark only | Trademark filing date, class coverage, and renewal tied to company incorporation, DPIIT status, MSME, and annual compliance calendar |
| International / Madrid Protocol | Requires expert coordination — self-filing impractical | Some agencies handle; local expertise | PNPC coordinates via WIPO + local agents; India and UAE simultaneously managed |
| Renewal tracking (10-year horizon) | Self-tracked; commonly missed | Reminder emails; execution on engagement | PNPC calendar from Day 1; renewal initiated 9 months before expiry proactively |
| Cost of errors | Misclassification, missed deadlines, wrong fee — full loss | Agency covers filing errors; advisory scope limited | End-to-end CA supervision; fee eligibility checked; DPIIT/MSME status verified before filing |
What the PNPC package includes
- 01
Pre-filing trademark search on IP India — identical and deceptively similar marks in relevant class(es)
- 02
Class strategy advisory — identify the correct Nice classes for your goods and services
- 03
DPIIT / Udyam eligibility check — to confirm the applicable government fee rate before filing
- 04
Form TM-A filing via registered trademark agent — word mark and/or logo mark
- 05
Application number tracking and ™ usage confirmation to the client
- 06
First Examination Report (FER) response drafting and filing
- 07
Representation at Trademark Hearing if scheduled
- 08
Trademark Journal monitoring for opposition window
- 09
Opposition proceedings — defence against TM-O notices filed by third parties
- 10
Certificate of Registration tracking and delivery to the client
- 11
Trademark renewal reminder at 9 years 3 months; Form TM-R filing within the prescribed window
- 12
Infringement monitoring advisory and cease-and-desist drafting (on engagement)
- 13
Madrid Protocol international filing coordination (UAE, Singapore, and other markets)
Speak with a PNPC Chartered Accountant about your brand protection needs. We will review your business structure, check your DPIIT and MSME status to confirm the correct government fee, and give you an honest assessment of registrability before any application is filed.